The Super Bowl is probably as American as Apple Pie (insert any additional analogies you prefer). For me it is probably the one time a year I watch a football game, or at least part of one. Finding a happy in the shared experience while still questioning to a degree our culture's fascination with watching millionaires — and those hoping for as much income — in tight pants and padding fight over a piece of pig skin. Ultimately, I watch for the commercials and half-time show and was struck by their uplifting and socially conscious patterns this year.
Being that I was on business trip, working through most of the actual game, found myself perusing through social media posts and in a sense watching highlights through others' perspectives at first. Believe as with much of life there's a nuance in developing our own thoughts and think in this scenario the heart-warming temperatures were worthwhile.
Interestingly various friends posted Snaps of the young girls' in their lives watching Lady Gaga's half-time performance. These girls exhuded pure joy in the most simplistic form of dancing along and pausing to take in all the music, action, colors and lights. and pauses to mesmerize. They probably didn't understand all the words, symbolism and yet they were empowered to dance and even sing along. Shouldn't we all take moments for such joy?
As an Advertising Minor in college and relatively true to sociological studies of my generation I tend to gravitate towards the instant gratification of watching a TV show without commercials. During the Super Bowl and even sometimes the Oscars, I even surprise myself and seek them out. In particular this 51st year of the Bowl, Audi's #DriveProgress has stayed with me now for almost 24 hours and counting. Watch below and then let's continue.
The voiceover of the father reflects what I've heard from many fathers throughout the past year and what many others should be thinking and sharing. Literally, "Progress is for everyone," and ongoing. Despite it being the year 2017 (not 1907, 1917, 1927, 1937, 1947, 1957, 1967, 1977, 1987, 1997 or 2007) gender equality and specifically equal pay are still in need of progress. The people in our lives should be distinguished by their character not their gender.
I'm beyond tired of hearing the likes of "America is not ready for a female president." The time is not now and it is not in the future, it was centuries ago. To make progress we have to take action. Really, what are we waiting for?